FIFA World Cup 26 IP Guidelines
28-page FIFA PDF cataloguing the World Cup 26 marks and their permitted use
The official FIFA Intellectual Property Guidelines for the FIFA World Cup 26, version 2.0, dated June 2024, in eight sections across 28 pages. Section 2 inventories the protected assets: the Official Emblem (trophy set inside a stacked 2/6), the Official Wordmark, the Official Slogan lockups 'WE ARE 26' / 'SOMOS 26' / 'NOUS SOMMES 26' in single-line and stacked forms, the 16 Host City logos in their per-city colourways and patterns, Host City slogan lockups, the trophy, the FIFA corporate mark, the FIFA Plus mark, a list of registered word marks, and the bespoke Official Typeface 'FWC 26'. Sections 3 to 6 explain the rights-holder tiers and media rules, and section 7 gives thirteen pages of worked examples of permitted and prohibited use. It is a legal usage document, not a visual identity manual — there are no colour values, grids or clear-space specifications.
Treat this as a hard constraint document, not a source of assets: it is the authority on which World Cup 26 marks exist and it explicitly forbids non-rights-holders from any commercial use, so never generate, trace or approximate the emblem, the 'We Are 26' lockup, a Host City logo or the FWC 26 typeface into a deliverable. Consult section 7 (pages 14-26) when a client wants World Cup-adjacent creative — it draws the line between legitimate generic-football references and an unauthorised commercial association. Media outlets can request licensed artwork through fifadigitalarchive.com/welcome/markrequest; nothing here is downloadable as vectors.
Why it is here. It is the primary-source record of the World Cup 26 identity system — every mark, every language variant, all 16 host-city colourways — from the rights holder itself, which is the correct citation when the identity is discussed or when a legal boundary must be respected.
- version 2.0, June 2024, 28 pages
- 16 Host City logo colourways
- trilingual 'WE ARE 26' slogan lockups
- bespoke Official Typeface 'FWC 26'
- 13 pages of permitted vs prohibited use examples
- IP law, not visual specification
Verified 2026-08-15. HTTP 200. https://digitalhub.fifa.com/m/3567360896991b48/original/FIFA-World-Cup-26-IP-Guidelines.pdf (downloaded, pages 1-14 read directly)
