FIFA World Cup 26 IP Guidelines

28-page FIFA PDF cataloguing the World Cup 26 marks and their permitted use

Tier B · UsefulBrand GuidelinesReferencedigitalhub.fifa.com

The official FIFA Intellectual Property Guidelines for the FIFA World Cup 26, version 2.0, dated June 2024, in eight sections across 28 pages. Section 2 inventories the protected assets: the Official Emblem (trophy set inside a stacked 2/6), the Official Wordmark, the Official Slogan lockups 'WE ARE 26' / 'SOMOS 26' / 'NOUS SOMMES 26' in single-line and stacked forms, the 16 Host City logos in their per-city colourways and patterns, Host City slogan lockups, the trophy, the FIFA corporate mark, the FIFA Plus mark, a list of registered word marks, and the bespoke Official Typeface 'FWC 26'. Sections 3 to 6 explain the rights-holder tiers and media rules, and section 7 gives thirteen pages of worked examples of permitted and prohibited use. It is a legal usage document, not a visual identity manual — there are no colour values, grids or clear-space specifications.

For an agent

Treat this as a hard constraint document, not a source of assets: it is the authority on which World Cup 26 marks exist and it explicitly forbids non-rights-holders from any commercial use, so never generate, trace or approximate the emblem, the 'We Are 26' lockup, a Host City logo or the FWC 26 typeface into a deliverable. Consult section 7 (pages 14-26) when a client wants World Cup-adjacent creative — it draws the line between legitimate generic-football references and an unauthorised commercial association. Media outlets can request licensed artwork through fifadigitalarchive.com/welcome/markrequest; nothing here is downloadable as vectors.

Why it is here. It is the primary-source record of the World Cup 26 identity system — every mark, every language variant, all 16 host-city colourways — from the rights holder itself, which is the correct citation when the identity is discussed or when a legal boundary must be respected.

Install command, framework, licence and component list.

Facts

License: Trademark / trade dress restricted, Proprietary / all rights reserved
Pricing: Free
Framework: Not applicable
Styling: Not applicable
Distribution: Direct download / asset pack
Platform: Print / static document, Web
Content type: PDF document, Prose / writing, Images / textures / backgrounds
Agent readiness: No agent surface
Accessibility: Not applicable
Maturity: Stable

Notable for

version 2.0, June 2024, 28 pages
16 Host City logo colourways
trilingual 'WE ARE 26' slogan lockups
bespoke Official Typeface 'FWC 26'
13 pages of permitted vs prohibited use examples
IP law, not visual specification

Provenance

Verified 2026-08-15. HTTP 200. https://digitalhub.fifa.com/m/3567360896991b48/original/FIFA-World-Cup-26-IP-Guidelines.pdf (downloaded, pages 1-14 read directly)

Also in Design Systems & Brand Guidelines

digitalhub.fifa.comTier B