Loftlyy — Apple

Apple's hex codes, type stack, SVG logos and do/don't rules, with a .md agent endpoint

Tier A · StrongBrand GuidelinesReferenceDirectoryloftlyy.com

Loftlyy is a brand-identity directory covering 83 companies; this is its Apple page. It gives four named colors with hex values and stated usage (#000000 black, #A2AAAD silver, #86868B space gray, #F5F5F7 off-white), the SF Pro and New York type stacks with weight lists and hosted woff2 URLs, three SVG logo variants (black, white, silver at 980x1210), and Apple's own do/don't trademark rules with a link to the official guidelines. The whole page is mirrored at /en/apple.md as a clean Markdown style reference with a ready-to-paste CSS variables block, and every brand is listed in /llms.txt.

Install

npm install -g @loftlyy/cli

For an agent

Do not scrape the HTML — append .md to any brand URL (curl https://loftlyy.com/en/apple.md) and you get the palette, a :root CSS variables block, font URLs and asset links in one small document; /llms.txt is the index of all 83 brands. For scripted work use the CLI: `loftlyy get stripe --output json | jq -r '.colors[0].hex'`. Treat it as an unofficial reference, not a license — the logos and typefaces here belong to the brands, so use them for study and internal mockups and swap in your own marks before anything ships.

Why it is here. It is one of the few brand-reference sites built for machines first: an llms.txt index, a .md endpoint per brand, and a JSON-emitting CLI, which is exactly the shape an agent needs to theme a project against a known identity.

Install command, framework, licence and component list.

Facts

License: Trademark / trade dress restricted, MIT
Pricing: Free
Framework: Not applicable
Styling: CSS custom properties
Distribution: Web app / online tool, CLI installer, npm package, Public HTTP API, Direct download / asset pack
Platform: Web, Platform agnostic
Content type: Design tokens / theme files, Fonts / typefaces, Images / textures / backgrounds, Prose / writing
Agent readiness: llms.txt, Structured documentation, CLI installable, Public API without auth, Machine-readable index, Copy-paste ready code
Accessibility: Not applicable
Maturity: Actively maintained
Package: @loftlyy/cli

Notable for

/llms.txt index of all 83 brands
.md endpoint per brand
@loftlyy/cli with --output json
hosted woff2 font files
verbatim do/don't trademark rules

Provenance

Verified 2026-08-15. HTTP 200. https://www.loftlyy.com/en/apple (curl, 200; WebFetch got 403), https://www.loftlyy.com/en/apple.md, https://www.loftlyy.com/llms.txt, https://www.loftlyy.com/en/cli, https://www.loftlyy.com/sitemap.xml, https://www.loftlyy.com/robots.txt, https://registry.npmjs.org/@loftlyy/cli

Also in Design Systems & Brand Guidelines

loftlyy.comTier A