Canceling subscription

The graceful exit that ends a paid relationship without dark patterns.

Monetization & Billing · 12 checks · 5 resources

Before you ship

01Show a link in account details — clearly visible, or placed in billing settings
02Confirm intent to cancel — ask if they are sure rather than cancelling on a single misclick
03Request a reason for canceling (optional) — helpful feedback, never a forced or pressured step
04Confirm subscription has been canceled — and tell the user the date their subscription is active until
05Make cancelling no harder than subscribing — the same number of steps and the same channel it was bought in; the FTC's click-to-cancel rule was vacated in July 2025, but ROSCA enforcement and state automatic-renewal laws still apply
06Say exactly what happens to the data — what is kept, what is deleted, what can be exported, and for how long
07Offer an export before access ends, not after
08Offer an alternative once, and only once — pause or downgrade, never a retention maze
09State refunds and proration plainly — whether the remaining period is refunded, credited or simply runs out
10Confirm by email as well as on screen — the on-screen confirmation disappears; the email is the receipt
11Say how to come back — whether reactivation restores the old plan, price and data
12Say what happens to team members and seats — who loses access, and when