Really Good Emails
19,000+ curated marketing emails, browsable by category, plus a builder
Really Good Emails is the reference archive for email design, with 19,000+ curated emails filed under eight top-level groups — Behavioral, Enhancement, Inaugural, Industry, Miscellaneous, Promotional, Punctual and Seasonal — and roughly 150 subcategories such as Abandoned Cart, Welcome, Post Purchase, Re-engagement and Unsubscribe. Browsing categories works without an account; viewing an email's HTML and exporting it runs through RGE Studio, their freemium email builder. There is no public API, and deeper gallery routes return 403 to non-browser clients. It is aimed at email marketers and designers looking for a proven layout or subject-line approach.
Use it for the taxonomy and for naming, not for scraping: /categories is fetchable and gives you the real vocabulary of lifecycle emails (abandoned cart, post purchase, re-engagement, unsubscribe), which is the fastest way to decide what a transactional email should say. Expect 403s on /gallery and other deep routes from non-browser clients, and expect the actual email HTML to sit behind an RGE Studio account with only 6 exports a month on the free tier — so never promise a user you can pull down a template. If the task is 'build an email in code', take the pattern from here and write the table-based HTML yourself.
Why it is here. Email is the one surface with no component library and no design system, and this 19,000-email archive is the closest thing the discipline has to a canon.
- 19,000+ curated emails
- eight category groups and ~150 subcategories
- RGE Studio builder with HTML export
- deep routes return 403 to bots
- no public API
Verified 2026-08-16. HTTP 200. https://reallygoodemails.com, https://reallygoodemails.com/categories, https://reallygoodemails.com/pricing, https://reallygoodemails.com/robots.txt, /gallery returned 302 and WebFetch 403; 19,000+ figure from site-reported total via search
