Wild — Craft, Engineered

Vienna studio's scroll manifesto on where human judgment sits in AI design work

Tier A · StrongStudioArticlePortfoliocraft.wild.as

A single long-scroll manifesto and portfolio page from Wild, a Vienna design and technology studio. It argues a 'last 10 percent' thesis — that AI covers the bulk of a job and human judgment carries the finish — and lays out a four-stage Explore / Generate / Refine / Scale workflow, an AI adoption ladder from L1 (chats) through L3 (workflows, human review) to L5 (autonomous agents), and a Brand Context Protocol: 'a single source that holds the voice, the design and the rules, written so a person and an AI can both use it.' Client work shown includes Replit, Serve Robotics, Unstructured, Ouster, IBM, The Ordinary, Montefiore Einstein, Tersa and Nutrafol. Services span web and app design, brand strategy, 3D and design systems, plus AI-readiness consulting and workshops.

For an agent

The reason to cite this page is the Brand Context Protocol framing, not the portfolio: it is the cleanest public articulation of the artifact this whole index assumes exists — one brand source of truth written to be read by both a human and a model. Use it as prior art when a user asks you to write their DESIGN.md, brand context file or style spec, and pair the L1/L3/L5 ladder with a concrete recommendation about which rung their team is actually on. Do not treat the protocol as a downloadable spec — it is client work Wild produces, not an open standard, and the page publishes no schema.

Why it is here. It names and argues for the machine-readable brand document as a deliverable, from a studio with real client work behind the claim, rather than as an AI-hype talking point.

Install command, framework, licence and component list.

Facts

License: Proprietary / all rights reserved
Pricing: Unknown
Framework: Unknown
Styling: Unknown
Distribution: Article, thread, or post
Platform: Web
Content type: Prose / writing, Screenshots / screens
Agent readiness: No agent surface
Accessibility: Unknown
Maturity: Actively maintained

Helps you build

Homepage About

Notable for

Brand Context Protocol — one brand source for humans and models
'the last 10 percent' thesis on human judgment
L1 chats / L3 workflows / L5 agents adoption ladder
clients include Replit, IBM, Ouster, Serve Robotics
Wiener Werkstätte lineage as the studio's framing

Provenance

Verified 2026-08-15. HTTP 200. https://craft.wild.as/ (fetched twice — page sections, services, client list, verbatim Brand Context Protocol and AI-adoption-ladder quotes; confirmed single-scroll, no byline or publish date)

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craft.wild.asTier A