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The top-of-funnel page that has to state what the product is, for whom, and what to do next.

Marketing Site · 9 checks · 228 resources

Before you ship

9
  1. 01Above-the-fold value proposition — one sentence naming the product category and the outcome, readable without scrolling
  2. 02Primary CTA repeated — the same action in the hero, mid-page and footer, with identical wording
  3. 03Secondary CTA for the not-yet-ready — book a demo, watch a video, or read the docs
  4. 04Product visual that shows the actual interface — a real screenshot or short loop, not an abstract illustration
  5. 05Social proof near the top — customer logos, a headline metric, or a review score
  6. 06Three to five benefit blocks — each tied to an outcome, each linking to the deeper feature or use-case page
  7. 07Objection handling — pricing entry point, security posture, and integrations reachable in one click
  8. 08Meta title, description and Open Graph image — set deliberately, since this page is the most-shared URL
  9. 09Mobile-first layout — the hero, CTA and proof all legible on a phone without horizontal scroll

Resources that help you build this

228