Referral flow
The in-product loop where an existing user invites a friend and both sides get a stated reward.
Marketing Site · 7 checks · 4 resources
Before you ship
7- 01Reward stated symmetrically — exactly what the referrer gets and exactly what the referred friend gets
- 02Qualifying condition made explicit — signup, activation, or first payment, and when the reward actually lands
- 03Unique, trackable link plus a code — shareable by copy, native share sheet, email and a pre-filled message
- 04Referral status list — invited, signed up, qualified, rewarded, per person
- 05Earned rewards balance with a redemption path — credit applied to billing, or payout, and how to trigger it
- 06Limits and eligibility rules — caps per user, expiry, geographic restrictions, self-referral prohibited
- 07Recipient-side landing page that honours the referral — the reward visible on arrival, not discovered after signup
Resources that help you build this
4- abtest.design · 47 documented A/B tests from Blinkist, Duolingo, Headspace, Uber and others, each with the winning variant and the measured lift
- Dub · Open-source short links, conversion tracking and affiliate payouts
- Growth.Design · 53 product UX case studies as comics, plus 106 psychology principles
- Really Good Emails · 19,000+ curated marketing emails, browsable by category, plus a builder