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abtest.design

abtest.design

47 documented A/B tests from Blinkist, Duolingo, Headspace, Uber and others, each with the winning variant and the measured lift

Tier A · StrongGalleryReferenceDirectoryabtest.design

(Visit abtest.design ↗)

abtest.design is a curated record of A/B test results from consumer apps, powered by Mobbin. Each entry pairs the A and B screens side by side, names the company, and states the measured outcome: Blinkist +23% trial signups on a reworked "How your free trial works" screen, Duolingo +40% learners on a streak after decoupling streaks from daily goals, Headspace +10% free trial conversion from multi-intent onboarding queries, HotelTonight +15% conversions from a streamlined checkout, Moonly +39% conversion from restricting the free trial to the annual plan, Mobbin +35% free-to-paid from a Pro badge, and a double-digit rise in rides per user at Uber from a clearer pricing estimate. The homepage carries 47 tests across seven categories: Paywall and free trial, Onboarding, Checkout and sales, User engagement and retention, Monetization awareness, Referral, and Misc. Anyone can submit a test. What separates it from a normal screenshot gallery is the outcome data — the collection is organised around what moved a number, not around what looked good.

For an agent

Use this when a brief asks you to justify a paywall, onboarding or checkout decision, not when it asks for visual style. It is the only collection in this corpus that attaches a measured result to a screen, so it settles arguments the other galleries cannot. Read it before designing a free-trial flow: several entries contradict the obvious choice, notably Moonly gaining 39% by removing the monthly trial rather than adding one. Do not scrape it — the page is client-rendered and the substance sits in screenshots, so the outcome text is the only machine-readable part.

Why it is here. Nearly every design gallery collects appearance. This one collects consequence. For paywall, onboarding and checkout work it is worth more than a hundred pretty screens, because each entry names the company, the change and the lift.

Install command, framework, licence and component list.

Facts

License
Unknown
Pricing
Free
Framework
Not applicable
Styling
Not applicable
Distribution
Browse-only gallery or archive, Web app / online tool
Platform
Web, iOS, Android
Content type
Screenshots / screens, Prose / writing
Agent readiness
Client-rendered shell, Pixels only
Accessibility
Unknown
Maturity
Actively maintained
Pricing detail
Free to browse. No account seen, no paid tier advertised.

Components it ships

4
Pricing TableModalButtonForm

Helps you build

6
PaywallOnboarding Web AppCheckoutPricing Web AppSign UpReferral Flow

Notable for

  • 47 A/B tests with measured lifts
  • powered by Mobbin
  • seven flow-based categories
  • outcome data, not just screenshots
  • open submissions

Provenance

Verified 2026-08-23. HTTP 200. https://abtest.design/ 200, read from a headless render because the page is client-rendered; title "abtest.design", meta description "Curated collection of A/B test results from best-in-class apps"; header reads "Powered by Mobbin" with a "Submit test" action; the category rail lists Paywall & free trial, Onboarding, Checkout & sales, User engagement & retention, Monetization awareness, Referral and Misc; counted 47 entry separators in the rendered DOM; entries read include Blinkist +23% trial signups, Headspace +7% new signups on a 30-Day Guest Pass, Uber double-digit increase in rides per user, Duolingo +40% learners on a streak, Headspace +10% free trial conversion, HotelTonight +15% conversions, Moonly +39% conversion rate, Headspace +3% free-trial survival, Slopes +25% trial start, Mobbin +35% free-to-paid.

Also in Inspiration Galleries

6
abtest.designTier A