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IndexDesign corpus

Waitlist

Marketing Site · 6 checks · 28 resources

The pre-launch capture page that converts interest into a queued, incentivised signup.

Before you ship6 checks
  1. 01Email capture — a simple form to join, with a clear statement of what joining means
  2. 02What to expect — what waitlist members receive (early access, a discount, a feature) and a rough timeline
  3. 03Social proof — the total number of people already on the waitlist, to signal demand
  4. 04Position indicator — the user's current position in the queue, shown after sign-up and updated as they move up
  5. 05Referral mechanic — a shareable link that moves the user up the list when others join through it
  6. 06Progress toward access — how close the product is to launch or how many spots remain at the current tier
Resources that help you build this28