Skip to content
IndexDesign corpus

Features

Marketing Site · 6 checks · 140 resources

The capability page that translates what the product does into what the visitor can do.

Before you ship6 checks
  1. 01Feature grouping — capabilities organised into logical themes so the page is scannable, not a wall of bullet points
  2. 02Feature descriptions — each explained in one or two sentences from the user's perspective
  3. 03Feature visuals — screenshots, GIFs or short video clips showing each feature in action
  4. 04Benefits framing — each feature connected explicitly to an outcome, not just the capability
  5. 05Social proof per feature — a relevant customer quote placed alongside the feature it relates to
  6. 06CTA — a conversion point at the bottom and optionally inline for visitors convinced mid-page
Resources that help you build this140